Search Engine Optimisation
Obtaining a better Google rank is what we all aim for, its how you found this page. The most important aspect is making sure your web pages have been structured in a Search Engine Optimisation-friendly manner.
From the outset we will always make clear the importance of search engine optimisation. After all, there is no point having a website if nobody can find it.
We always work closely with clients to make recommendations based on their target audience. We will research and target keywords necessary for better search results in Google. Choosing the right keywords is of utmost importance.
All websites we design are built in a way that allows Google and other search engine sites to crawl and index the pages, making it clear about the information and topic of the page.
Because of our eye for detail, your website will not only look appealing, it will rank well too.
In conclusion, Web Design is more than just looks.
What is search engine optimisation (SEO)?
SEO is a technique used to help improve visibility of websites in search engine results. SEO is both a technical and creative skill that is required to improve rankings, increase website traffic, and increase awareness in search engines. There are many aspects to search engine optimisation, from the way your pages are written to the way other websites link to you.
Why does my website need SEO?
Most internet traffic is driven by the 3 major search engines, Google, Bing and Yahoo! Although Facebook and other social media websites can generate traffic, the first port of call for most internet users are search engines. Search engines are brilliant in the fact they drive targeted traffic, people who are looking for what you have to offer.
If search engines can’t find your website you miss out on essential opportunities to drive traffic to your site.
The words users type into search engines are called Search queries, or in SEO terms, Keywords. These carry incredible value and can be the difference between make or break with a website.
Why can’t search engines find my website without SEO?
Search engines like Google are incredibly smart and sophisticated, they still need a little help though. The way search engines work are continuously changing, they constantly improve their technology to crawl the web more efficiently to provide better search results for the user. However, there is a limit to how search engines perform.
The right SEO can drive thousands of visitors to your website, making the wrong moves can bury your website so deep in search results that it will never be found. The internet is competitive, companies offering professional SEO will always have an advantage, being able to drive visitors and customers to their web design projects.
What is the price of a search engine optimised website?
The cost of SEO depends on the size of the website, the target keywords and how high you want to rank on Google.
All of our websites are built with SEO in mind, hence our customer satisfaction. Search engines are forever changing and SEO practices require ongoing attention. For more information and a guide to pricing, check out our website management packages.
We look at web design the same way we look at a relationship. Its that first visual appearance that attracts you, but its whats beneath the surface that keeps you there.
We also offer an Search Engine Optimisation Audit service, a basic version and an extensive audit.
First of all an SEO audit will check your website against a checklist and come up with recommendations of what needs to be fixed.Furthermore we will discuss what needs to change so that the performance of the website in search engines is improved.
Another key factor to consider is things change very quickly in the SEO world and what is working today may not work in 6 months time.
As a result of not maintaining regular audits you may find your website falling behind your rivals in Google.
It is necessary to perform regular SEO audits to ensure that your website is up-to-date with the latest developments.
For a website that requires high traffic for sales, an audit should be carried out twice a year.